You’ve mastered weddings. You’ve built the creativity. You’ve earned the experience.
Now it’s time to learn how to turn those skills into bigger budgets, repeat business, fewer events, work less, and greater revenue.
Well, it is time to pivot to corporate events. In this session, you will gain real world insight on how to transition your brand from weddings to the corporate event space. Attendees will learn 10-ten essential action steps to implement in their business to pivot to corporate events.
Transitioning to corporate events from weddings/social events involves understanding the specific dynamics, needs, and expectations of corporate clients. Ultimately this brand pivot involves making a significant change in your brand strategy, service offerings, and target market. It is time to re-calibrate your mindset!
This session is for all wedding professionals and not just for planners…this is for ALL wedding industry pros!
What you will learn in this session:
- The benefits of transitioning from weddings to corporate
- Identifying your new target audience and learning company culture
- Understanding the specific dynamics, needs, and expectations of corporate clients
- Learning the corporate language/terminologies for conversation and your marketing materials
- The Website Overhaul/The Brand Identity Makeover
- The new rules of social media with corporate clients
- Creating internal systems and the appropriate documents for interfacing with corporate clients
- Where & how to tap into the right networks and build essential relationships
- Resources and Certifications to help your brand stand out
- Helpful tips for all vendor types from florists to photographers and everyone in between
- The Monetary Value of Corporate Events
Registration Fee:
NSBWEP Members: Complimentary | Non-Members: $35.00
Registration is non-refundable and non-transferable to a new event/webinar.
About the Speaker:
As an Industry Professional, Tara has the esteemed reputation as an industry leader and innovator who exemplifies boldness to breaking boundaries, champions for the professional growth of others in the industry and galvanizes to create a positive impact for the industry. For the past 20 years, Tara (Signature Concepts LLC) has been reshaping the events world. Her reputation for excellence and integrity knows its way around every room. She has been named one of BizBash’s Top Industry Innovators in 2022 and Top 500 Most Influential Event Professionals in 2021-2020, and one of DC Modern Luxury Magazine’s Dynamic Women of 2022.
As an innovator, in 2015, Tara created an educational platform for creative entrepreneurs, The Signature CEO Conference (TSCEO). TSCEO is curated to cultivate the CEO mindset of Creative Entrepreneurs who are innovators and exemplify keen business savvy to unite and discover great content to be exceptional leaders, excel at business acumen, expand their professional network to build genuine relationships, and to reach their highest potential in the world of business and entrepreneurship! In 2020 she broke barriers and created history by becoming the Founder & President of the first ever non-profit association in the wedding and events industry for Black-Owned businesses, The National Society of Black Wedding & Event Professionals (NSBWEP). NSBWEP serves as a reputable foundation and resource in the industry for networking, creating change, and education for Black wedding and event professionals.
Tara is active within the creative industry serving as:
- 2025 Eventex PowerList (100 Most Influential People in the Events Industry)
- 2025 President’s Award, National Association of Women Business Owners (NAWBO)
- 2023 Smart Women in Meetings Award by Smart Meetings Magazine
- 2022 Industry Innovator by BizBash
- 2021-2020 BizBash 500 Most Influential Event Professionals
- 2022-2021 WeddingPro Fellowship for Change Mentor
- Founder & Organizer of The Signature C.E.O. Conference
- Founder & President/CEO of The National Society of Black Wedding & Event Professionals (NSBWEP)
- Founder & Mentor of The Executive Wedding Planner Mentor Program
- Member of The Washington Business Journal Book of Lists
- Former President of the Association of Wedding Professionals of Greater Washington, DC for five (5) consecutive years
- Networking Event Organizer for Thursday Therapy Network DC
