WEBINAR | After the First Event: Turning One Corporate Client into Recurring Business

Corporate Events, Part 2

WEBINAR | After the First Event: Turning One Corporate Client into Recurring Business

Info

You’ve landed your first corporate event. Now what? Most planners deliver a great event, then start overlooking for the next client. In this session, Caryl Lyons shares how she’s built a 20-year corporate events business almost entirely on referrals, without cold calling or pitching. You’ll learn the questions that position you as a partner instead of an order taker, and how one relationship turns into many as people move between companies and bring you with them.
Key Learning Objectives:

-Ask the questions that show a corporate client you’re a strategic partner, not someone who just takes orders

-Understand why corporate relationships compound, and how one client can lead to years of work across multiple companies

-Map your own existing relationships to find corporate opportunities you’re already connected to

-Build recurring business through conversation and referrals instead of pitching

 

Registration:

NSBWEP Members: COMPLIMENTARY  |  Non-Members: $35.00

Registration is non-refundable and non-transferable to a future event.

 

 

About Our Speaker:

Caryl Lyons has spent 33 years in corporate events, 20 of them running ROAR events. She designs incentives, sales kickoffs, user conferences and roadshows for B2B tech companies, often helping teams build their event program for the first time. Nearly all of her business comes through referrals. She also mentors event planners making the move into corporate.

 

 

NSBWEP Photography, Video & Media Consent Policy:

By registering for and attending this NSBWEP event, you consent to being photographed, filmed, and/or recorded. NSBWEP may use these images and recordings for marketing, promotional, educational, archival, social media, and other organizational purposes without compensation or additional permission. Your attendance constitutes acceptance of this media release policy. <READ FULL POLICY, CLICK HERE>

Info
Category:
Location: Virtual Webinar
Date: November 19, 2026
Duration: 1 Day