Webinar | Stop Guessing. Start Measuring. Start Booking More Weddings.

It's time to stop saying "I feel like..." and start saying "I know."

Webinar | Stop Guessing. Start Measuring. Start Booking More Weddings.

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Are you making business decisions based on what you feel is happening or what your numbers are actually telling you?

Too often, wedding professionals make decisions based on assumptions, frustrations, and emotions rather than understanding the numbers behind their business.

In this engaging and practical session, we’ll break down the numbers every wedding professional should know, from inquiries and response rates to consultations, bookings, conversion rates, and revenue.

You’ll discover how to identify missed opportunities, evaluate what’s actually working in your business, and make smarter decisions that lead to more bookings and greater profitability.

Because success isn’t just about getting more leads. It’s about understanding what happens to the leads you already have.

It’s time to stop saying “I feel like…” and start saying “I know.”

 

Key Takeaways

Attendees will learn how to:

Know Your Numbers: Identify the essential metrics every wedding professional should track, including inquiries, consultations, bookings, conversion rates, and revenue.

Find the Gaps in Your Sales Process: Discover where potential clients are being lost and how small improvements in conversion rates can lead to more bookings.

Measure What Actually Works: Understand which marketing channels generate inquiries, which produce bookings, and where your marketing dollars are delivering the greatest return.

Replace Feelings with Facts: Learn how to separate assumptions from actual business performance and make confident, data-driven decisions.

Turn Your Numbers Into More Bookings: Walk away with actionable strategies to improve your sales process, maximize existing opportunities, and grow your business without necessarily spending more on advertising.

 

Registration Fee:

NSBWEP Members: Complimentary | Non-Members: $35.00

Registration is non-refundable and non-transferable to a new event/webinar.

About Our Speaker:
Tom Chelednik has over 25 years of sales and marketing experience, including 18 in the wedding industry. From 2008 to 2020, he held leadership roles at The Knot, including Regional Director of Sales and Director of Training,Director of Enablement and helped Wedding Pros grow their businesses across 20 states and Canada. Tom also served as COO of The Treasury Venue Collection, gaining firsthand experience in the venue industry. He rejoined The Knot Worldwide in 2022 as Director of Vendor Engagement. Tom travels the country, continues to learn from other wedding pros, and shares his knowledge to help them grow their businesses. When not on the road, Tom enjoys time with his family, including his three grandchildren.
NSBWEP Photography, Video & Media Consent Policy:

By registering for and attending this NSBWEP event, you consent to being photographed, filmed, and/or recorded. NSBWEP may use these images and recordings for marketing, promotional, educational, archival, social media, and other organizational purposes without compensation or additional permission. Your attendance constitutes acceptance of this media release policy. <READ FULL POLICY, CLICK HERE>

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Category:
Location: Virtual Webinar
Date: December 1, 2026
Duration: 1 Day