The future of events belongs to those who can lead with clarity, build trust across teams, and create meaningful experiences for their clients. But too often, leaders are stuck juggling urgent tasks while long-term culture, systems, and sustainability take a backseat.
This webinar, Transformational Leadership: Elevating Client Experiences, Empowering Teams, and Driving Sustainable Growth, is designed to help hospitality and event professionals shift from reactive to intentional leadership. Tricia Perkins, MBA, a Gallup Certified Clifton Strengths Coach and Executive Director of Black Women of Hospitality, will guide attendees through the foundational pillars of transformational leadership, backed by 20+ years of real-world experience across brands like Chick-fil-A, IKEA, Jeni’s Splendid Ice Creams, and Longhorn Steakhouse.
REGISTRATION:
Members: Complimentary | Non-Members: $35.00
Registration is non-refundable and non-transferrable to a future webinar or event.
ABOUT OUR SPEAKER:
Tricia Perkins, MBA, LTP
Executive Director, Black Women of Hospitality
Founder, Tricia Perkins, LLC
Tricia Perkins is a hospitality consultant, Gallup Certified Clifton Strengths Coach, and the Executive Director of Black Women of Hospitality. With over 20 years of experience in management, HR, and service excellence, she helps teams transform guest experiences by improving employee engagement, communication, and operations.
Tricia has worked with respected brands including Chick-fil-A, Jeni’s Splendid Ice Creams, Longhorn Steakhouse, IKEA, and CAVA. Through her company, Tricia Perkins, LLC, she partners with Black-owned restaurants, business cohorts, and hospitality professionals to build scalable systems that grow revenue and support team development.
As a Gallup Certified Coach and employee engagement expert, she brings a strengths-based approach to leadership and team performance. As a licensed instructor, she helps clients strengthen their operations through nationally recognized certifications. This support ensures they stay compliant, build trust, and stand out as responsible leaders in their industries.
Tricia is known for her people-first leadership style and ability to turn insight into action, from the front line to the boardroom.
