Wedding trends are evolving faster than ever and today’s couples are more informed, intentional, and values‑driven than previous generations. In “The Wedding Forecast: The Trends and Truths Couples Care About,” NSBWEP invites wedding professionals to go beyond surface‑level trends and uncover what modern couples actually want when planning their weddings.
Led by Esther Lee of The Knot, this webinar will deliver insider insights drawn from data, cultural shifts, and real client behavior across the weddings industry. Attendees will gain a deeper understanding of how couples are making decisions, where they’re investing their budgets, and how expectations around personalization, experience, and value are reshaping weddings as we know them. Whether you’re refining your offerings, repositioning your brand, or planning for the seasons ahead, this session will illuminate what matters most to couples and how to stay ahead of the curve.
Learning Objectives:
By the end of this webinar, participants will be able to:
Identify the key wedding trends shaping today’s market
Understand the emerging and enduring trends influencing modern weddings—and why they resonate with today’s couples.
Distinguish between hype and reality in client expectations
Learn which trends clients truly prioritize versus what’s simply buzzworthy or over‑marketed.
Better align services and offerings with couple decision‑making
Gain insight into how couples research, plan, and invest, empowering you to tailor your approach and increase bookings.
Anticipate what’s next in weddings and client behavior
Use industry insights to confidently plan, market, and position your business for the future of weddings.
Webinar Fee
NSBWEP Members: Complimentary | Non-Members: $35.00
Registration is non-refundable and non-transferable to a future event.
About Our Speaker
Esther Lee is the Editorial Director for The Knot, where she oversees all editorial content for the 30-year-old wedding technology platform. A tenured expert in storytelling and content, Esther’s editorial career started in local news at Philly.com, where she witnessed the rapidly evolving landscape of print and digital media. She transitioned to the entertainment industry with a Staff Editor role at US Weekly in 2013, before joining The Knot in 2016. She has been featured as a wedding expert across dozens of media outlets, notably the Today Show, The New York Times, Vogue, Fortune and more. She is based in New York.
