What if the stories you see every day became the stories the world reads in The New York Times?
Wedding pros are the first to spot what couples are dreaming up; new traditions, unexpected twists, cultural remixes, and micro‑trends that say something bigger. And editors? They’re hungry for exactly that.
In this fireside chat, C.K. Alexander Jean, Weddings Editor at The New York Times, will share how wedding pros can become trusted expert sources by offering real‑time insights, fresh observations, and compelling love stories from their own clients.
You’ll learn what editors look for when deciding which trends, traditions, and cultural shifts to highlight including:
- What’s emerging in style, culture, planning, and guest experience
- What’s fading or evolving faster than expected
- What’s surprising you in your day‑to‑day work with couples
- Micro‑trends that reveal bigger societal changes (intimate ceremonies, wellness elements, adventure elopements, etc.)
Editors prioritize specificity, newness, and angles not already saturating the internet. From modern twists on heritage traditions to meaningful cultural remixes, the stories you see unfolding could be exactly what resonates with national readers.
This session will show you how to identify what’s newsworthy and how to confidently share it in a way that positions you as a go‑to wedding expert for The New York Times.
The Investment:
Members: Complimentary | Non-Members: $35.00
Registration is non-refundable and non-transferrable to a new event.
About the Speaker:
Please join NSBWEP in welcoming Charanna (Sha-ANNA) Alexander Jean, the Weddings Editor at The New York Times. Charanna leads one of the most beloved and widely read verticals at the Times, overseeing Vows, Mini-Vows, trend coverage, and some of the paper’s most ambitious digital storytelling projects.
With nearly 20 years of experience covering love, relationships, and marriage, she has become a trusted voice in how we understand modern partnership. Under her leadership, NYT Weddings has expanded its reach, its diversity, and its narrative depth—spotlighting stories that resonate with millions each week.
She’s here today to share what makes a compelling NYT Weddings story, how wedding pros can stand out in a crowded media landscape, and what she and her team are looking for in 2026 and beyond.
