Thinking about stepping into the world of venue ownership? This dynamic, fireside-style webinar four dynamic venue owners will pull back the curtain on what it really takes to launch, manage, and thrive as a venue owner in today’s event industry. Whether you’re dreaming of opening your first space or looking to transform an existing one, this session gives you a transparent, unfiltered, and empowering look at every layer of the journey.
We’ll explore the full spectrum of venue ownership—from the early planning stages to the milestones that make the hard work worthwhile. Expect real talk, expert insight, and actionable strategies you can use right away.
WHAT WE’LL DIVE INTO:
Laying the Foundation:
How to confidently get started: securing startup capital, understanding financing options, choosing the right location, and establishing a solid business structure that sets you up for long-term success.
Day-to-Day Operations:
A look inside daily management—systems that keep your venue running smoothly, maintaining client satisfaction, navigating vendor relationships, and building the kind of experience that elevates your reputation.
Financial Mastery:
From managing cash flow and budgeting for slow seasons to pricing strategies, revenue diversification, and funding opportunities that support growth.
Staffing & Team Building:
How to recruit, train, and retain an exceptional team. Learn what roles are essential, how to create a healthy internal culture, and how to lead a staff that reflects your brand values and guest expectations.
The Unfiltered Truths:
The challenges no one warns you about—unexpected costs, legalities, operational hiccups, and lessons learned the hard way. Hear insider tips from seasoned venue owners who’ve been through it all.
The Wins No One Talks About:
The exciting, empowering side of ownership: creative freedom, building a legacy, designing unforgettable experiences, community impact, financial independence, and the pride that comes from watching your vision come to life.
This webinar is crafted specifically for fellow wedding and event professionals who are ready to explore venue ownership as the next bold step in their business journey. If you’re serious about leveling up, expanding your brand, and stepping into a new era of leadership—this is your moment.
THE INVESTMENT:
NSBWEP Members: Complimentary | Non-Members: $35.00
Registration is non-refundable and non-transferable to a future event.
ABOUT OUR SPEAKERS:
NATASHA STOVALL ROLLE is a dynamic entrepreneur, master chef, and venue owner serving the Maryland and greater DMV event community. She is the owner of The Grand Ballroom, a premier event venue in Glen Burnie known for its versatile design and capacity to host 250–275 guests. She is also the registered agent and owner of Grand Occasions, LLC, located in
Laurel, Maryland, where she leads operations for the rebranded event space recognized for hosting weddings, celebrations, and community events.
In addition to venue ownership, Natasha is the owner of Too Blessed to Be Stressed Catering, LLC, a full‑service catering company specializing in Southern cuisine and serving clients throughout the DC, Maryland, and Virginia region. With more than 17 years of catering, event, and hospitality experience, her culinary creativity anchors the in‑house catering program at The Grand Ballroom.
Known for her leadership, warm client experience, and commitment to elevating event hospitality, Natasha continues to expand her footprint in the industry—transforming venues, bringing fresh culinary innovation, and creating memorable experiences for every occasion.
TAMUEL COWERT is a respected venue owner, entrepreneur, and creative force in Florida’s wedding and event industry. After beginning her career in forensic accounting, she transitioned into events in 2004, bringing her eye for detail and business acumen to
the world of wedding design and venue management.
She is the President and Founder ofRW Events and RW Style, and the Co‑Owner of Luxmore Grande Estate, one of Central Florida’s most sought‑after luxury wedding venues. She also serves as a Strategic Partner of Cypress Grove Estate House, further expanding her influence across the region’s premier event properties. Under her leadership, these brands have become top choices for couples seeking high‑end, stylish, and thoughtfully curated wedding experiences.
Known for her forward‑thinking creativity, operational excellence, and ability to scale beloved brands, Tamuel has built a multi‑venue portfolio that reflects both timeless elegance and fresh, modern design. Beyond her professional achievements, she is also a mentor, wife to her high school sweetheart, and mother to two daughters—balancing entrepreneurship with family and a passion for travel, cooking, and her fur baby.
DANA MCKNIGHT is a digital marketing strategist, content creator, and the owner of Magnolia Content Studios, a luxury natural‑light content studio based in Greensboro, North Carolina. With a background that includes 7–8 years as a Key Accounts
Sales Manager and Sales Representative, Dana developed deep expertise in brand building, customer experience, and strategic storytelling before launching her own creative agency and studio.
Founded in 2024, Magnolia Content Studio has quickly become one of the Triad’s premier destinations for content creation. The studio features meticulously designed vignettes, curated aesthetics, and abundant natural light—an ideal environment for photographers, creatives, small business owners, and brands seeking elevated visuals and cohesive storytelling.
Through Magnolia Content Studio, Dana offers a full suite of services including studio rental, social media management, email marketing, copywriting, and content strategy, helping clients show up online with clarity, consistency, and confidence. She is also the lifestyle and beauty blogger behind McKnights of Magnolia, expanding her influence as both a creative entrepreneur and digital educator.
Known for her relatable style, strategic mindset, and passion for uplifting local creators, Dana continues to shape the region’s creative landscape—one inspiring visual and intentional brand story at a time.
ANGELA NORMAN is a seasoned entrepreneur and visionary venue owner
behind two of Ohio’s premier luxury event properties, White Willow Meadows and Stone Valley Meadows. With more than 25 years of experience building and operating successful businesses, Angela blends strategic leadership with a deep passion for hospitality and thoughtfully designed event experiences.
She launched Stone Valley Meadows in 2019, creating a custom-designed barn venue set on 13 picturesque acres in the Cincinnati/Dayton market. The space features an 11,000-square-foot hall with soaring ceilings, abundant natural light, and curated architectural details, quickly establishing it as one of the region’s most sought-after destinations for weddings and special events.
In 2024, Angela expanded into the Columbus market with White Willow Meadows, a 14,000-square-foot luxury barn venue offering an all-inclusive event experience. The property includes an on-site floral studio and a renovated 19th-century dairy barn transformed into a guest residence, blending modern amenities with historic charm. Intentionally designed to elevate the client journey from celebration to stay, the venue reflects Angela’s commitment to exceptional experiences.
Most recently, she founded and now serves as CEO of The Wedding Venue Master Class, offering both comprehensive business courses and consulting services to give aspiring and existing venue owners a practical roadmap to success. Angela’s consulting services provide personalized, one-on-one guidance tailored to each client’s goals, including site evaluations, business plan development, marketing strategy, and operational optimization.
Before entering the event venue industry, Angela built a strong foundation in small business entrepreneurship as the owner and operator of The Goddard School in Centerville, Ohio, where she spent 25 years leading growth, developing teams, and serving her community. Earlier in her career, she worked in the pharmaceutical industry as a sales representative, regional sales trainer, and district sales manager, further sharpening her leadership and business development expertise.
Known for her vision, operational excellence, and dedication to empowering venue owners and creating meaningful experiences, Angela continues to shape the wedding and events industry across Ohio and beyond. She has been married to her husband for 32 years and is the proud mother of two daughters. In her free time, she enjoys shopping, traveling, and cooking.
