VIRTUAL WEBINAR
This webinar will delve into the art of mastering event experiences within the luxury market. Our hosts of the webinar have extensive experience and background in luxury events will set the stage for an insightful discourse. The presentation will emphasize the necessity of a mindset shift, one that aligns with the high expectations of luxury clients, and the creation of an environment that caters to their sophisticated tastes.
Our experts will then define what constitutes “luxury” in the context of event planning. This includes understanding how to assess budgets appropriately for high-end events, and the tools and processes vital for booking luxury clients and managing events with significant production demands. The discussion will also cover the nuances of percentage pricing, the importance of using language and terms that resonate with luxury clients, and the value of fostering strong relationships with a vendor team that aligns with the luxury market’s standards.
Furthermore, our panel of experts will explore the intricacies of luxury event design, from the creation of detailed floor plans that enhance the overall guest experience to the selection of premium rentals that reflect the event’s luxurious nature. In addition, will also discuss the importance of comprehensive production timelines for seamless event execution and the use of renderings and visuals to actualize the client’s vision, ensuring each event is not only opulent but also uniquely memorable.
In summary, you will gain actionable insights and best practices tailored to professionals who aspire to excel in the luxury event industry, providing you with the knowledge to craft experiences that embody elegance and exclusivity.
Learning Objectives:
- Understand the Luxury Mindset: Participants will learn to adopt and foster a mindset that meets the high expectations of luxury clients, enabling them to create an environment that resonates with the exclusivity and sophistication of the luxury market.
- Define and Assess Luxury Events: Attendees will gain the ability to define “luxury” within the event planning context, assess appropriate budgets, and understand the tools and processes required for managing high-end events and client relations.
- Communicate Effectively with Luxury Clients: The objective is to master the language and communication skills necessary to engage with luxury clients, including the use of industry-specific terms and the development of strong vendor relationships that reflect luxury standards.
- Design and Execute Luxury Events: Participants will learn to design luxury events with attention to detail, from floor plans and rentals to production timelines and visuals, ensuring each event is a unique and memorable experience that epitomizes luxury.
- NSBWEP Members – Complimentary
- ILEA Members – Complimentary
- NACE Members – Complimentary
- Non-Members $35.00
- Tickets are non-refundable and non-transferrable to another event.
About Our Speakers:
Jamesa Alexander is the founder and visionary behind Jayne Heir Events, a premier boutique planning agency based in the Washington, DC Metropolitan area. Established in 2014, Jayne Heir Events is known for producing events that are modern, lavish, and uniquely tailored, creating a royal impression for each occasion.
Alexander’s approach to event planning is deeply rooted in her passion for delivering high-quality services and her love for the lavish aspects of life. She infuses her “heiress” mentality into every event, aiming to exceed client expectations with grandeur and elegance. As a certified planner, she takes pride in the storytelling aspect of her work, ensuring that each event is custom-curated to reflect the client’s personal style and story.
Her dedication to crafting unforgettable experiences is evident in the testimonials from clients who praise the seamless execution and perfect outcomes of their special days, thanks to Jamesa and her team. With a focus on luxury and a commitment to excellence, Jamesa Alexander and Jayne Heir Events have become synonymous with elevated, unique, and modern weddings and events in the Washington, DC area.
Lauren Dickens is a seasoned event planner and the creative force behind Elle Audrey and Distinctive Event Design. Known among her friends as “Elle,” a nickname derived from her first initial, she also honors her grandmother by incorporating her middle name, “Audrey,” into her business identity.
Lauren’s journey into wedding planning began serendipitously, as she found herself organizing events for friends. This led to her first wedding planning gig, which set her on the path to establishing Elle Audrey. With over a decade of experience, Lauren has become known for her personalized approach to wedding planning, ensuring that each event reflects the unique story of the couple.
Her philosophy centers on creating distinctive events tailored to her clients’ visions. She and her team offer full-service planning and design, dedicating their full attention and creativity to each event. Lauren’s work has not gone unnoticed; she recalls planning Ne-Yo’s wedding as a standout project that allowed her to fully unleash her creative potential.
Lauren advises couples to remember the reason they’re getting married and to stay true to their desires, emphasizing the importance of setting a realistic budget and adhering to it. Her dedication to her craft and her clients has made her a respected name in the event planning industry.
Brittny Bagley is the Chief Visionary Officer and Owner of B.Luxe Event Rentals, a company renowned for its luxury and high-end event pieces designed to be focal points and conversation starters. She stands out as the only woman-owned and Black-owned luxury event rental company in Baltimore. Brittny’s journey began amidst uncertainty, where she leveraged her fears to dive headfirst into an untapped market. Her bold move and clear vision have established her as one of the most well-known names in the DC/Baltimore event industry. Her company, B.Luxe, specializes in furnishing high-caliber events with luxury equipment and accessories, ensuring an unparalleled, visually appealing event experience.
