VIRTUAL WEBINAR
This is a deep dive into the intricacies of refining your business strategy. You’ll discover how to optimize your operations for peak efficiency, conquer the distinctive challenges that arise after years in the industry, and gain financial management skills for long-term stability. In addition, explore expansion opportunities that can take your business to new heights. Whether you’re a seasoned pro or rebranding your business, insights and strategies will empower you to navigate and thrive in this creative landscape, ensuring your continued success for many years to come
Learning Objectives:
- By the end of this session, you’ll have the tools you need to kick-start your own creative business plan and start making your vision a reality.
- Together, we’ll outline how to shape your business’s purpose and vision, delve into market research, identify your ideal clients, and create a unique value proposition that sets you apart.
- Last, I’ll guide you through setting clear business goals and show you how to improve your approach to attracting and retaining clients.
- NSBWEP Members – Complimentary
- ILEA Members – Complimentary
- NACE Members – Complimentary
- ABC Illinois Members – Complimentary
- Non-Members $35.00
- Tickets are non-refundable and non-transferrable to another event.
About Our Speaker:
Desireé founded Dejanae Events LLC, an award-winning wedding & event planning company over 23 years ago, in April 2000. She and the DE Team have since produced hundreds of weddings and events employing her knowledge and research to assist couples with their special day while maintaining their specialized budget.
Desireé obtained her Bachelor of Arts degree in Communications and English from DePaul University in 1995. Since working for a large accredited university and mid-sized law firm in downtown Chicago, Desireé has managed dozens of client events and assisted with sizeable client functions both in and out of state. She received her certification in Bridal Consulting & Event Planning in 2003 from the Professional Career Development Institute and from Lovegevity Wedding Planning Institute in 2007, and is the Illinois State Manager for the Association of Bridal Consultants (ABC).
Additionally, Desireé is the Instructor of a Wedding and Event Planning Certification program in partnership with the Wedding Planning Institute, a division of Lovegevity, Inc. She is recognized as a “wedding industry professional” and “academic leader” in the latest textbook edition of “Professional Wedding Planning – How To Start A Wedding & Event Planning Business” used in the Certification course. She is also the Illinois State Manager for the Association of Bridal Consultants (ABC). She has been a guest speaker at Illinois Diversity Council; Kendall College; Harold Washington College; Washburn Culinary Institute; and Premiere Planners Experience addressing the wedding & event planning business. And in September 2021, Desireé appeared on CNBC’s The News with Shepard Smith as an expert discussing “Covid Weddings”.
Desireé’s greatest achievement is authoring, WEDology Notebook: For The Budget-Chic Bride, released on March 1, 2011, and creating a series of seminars and educational materials for aspiring wedding and event planners called the “WEDology toolKIT”. Desireé was 1 of 3 Co-Hosts of the web series called, “The Wedding Planners” from 2012-2013!
Dejanae Events LLC is named “Best of Weddings by The Knot” for the 12th year and is in their Hall of Fame of vendors. And Desireé was appointed as a Wedding Pro Educator for The Knot WeddingWire Worldwide. She is one of 39 nationwide. She is also an industry mentor for the Fellowship for Change Program sponsored by Wedding Pro.
