Sick of chasing social media trends and posting nonstop with little to no return? Pinterest is the most underrated, overlooked, and misunderstood lead generator in the wedding industry. And most wedding professionals are using it completely wrong. In this eye-opening session, you’ll learn why Pinterest isn’t just another place to share pretty pictures, but a powerful visual search engine that quietly brings in qualified leads from engaged couples who are actively planning and ready to book. We’ll dive into the high-level strategy behind Pinterest marketing and show you how this one platform can build trust, boost visibility, and keep inquiries coming without you being online 24/7 or having to go viral.
Learning Objectives:
- Understand why Pinterest is not social media, but a powerful visual search engine, and how that changes the way it can be used for your wedding business marketing.
- Learn how Pinterest drives consistent traffic from engaged couples who are actively planning a wedding, and why it’s a valuable, often-overlooked source of inquiries.
- Discover how Pinterest fits into a long-term, sustainable lead generation strategy that doesn’t rely on algorithm babysitting or chasing trends.
- Identify the most common mistakes wedding professionals make on Pinterest and how those missteps are hurting your visibility and bookings.
Gain clarity on why now is the time to diversify your traffic sources and how Pinterest makes consistent, low-maintenance marketing possible for busy wedding pros.
Registration:
NSBWEP Members: Complimentary
Non-Members: $35.00
Registration is non-refundable and non-transferable to a future event.
About Our Speaker:
Julianne Smith is a multi-passionate entrepreneur as the owner of Garter Girl Creative, an innovative media and marketing company focused on supporting all sides of the wedding and event industries. As a nationally recognized wedding accessory designer, digital media strategist and highly sought after small business educator, Julianne has over 20 years of experience in the industry.
Julianne is the owner and founder of The Garter Girl, a stylish wedding garter design company she started in 2004, after she couldn’t find a garter worthy of her best friend. The Garter Girl is known for stylish and meticulously handmade wedding heirlooms that are too pretty to toss.
Julianne owns and edits niche wedding websites, including her newest brand, Let’s Get Rehearsed, which is focused on taking the stress out of planning a rehearsal dinner.
Through her namesake media and marketing agency, Julianne helps creative small businesses in the wedding and event industry. Julianne offers done-for-you services, online courses, digital products and speaking engagements centered on controlling content, and brand positioning online.
Julianne is a multi-time speaker at the wedding industry’s premier conference, Engage! Summits. She has been featured on NBC’s Today Show, People, Huff Post, Lifetime, The Knot, Martha Stewart, Brides, and Glamour as well as many top magazines, podcasts, conferences, and blogs.
Before starting Garter Girl Creative, Julianne was a political communications strategist, spokeswoman, and media specialist. She lives in Washington, DC with her husband and three kids.
