Join NSBWEP in California: Reasons Why the Entrepreneurial Pivot Is Your Success Story!

Pivoting is the opportunity to create a place for yourself and your personal brand story!

Join NSBWEP in California: Reasons Why the Entrepreneurial Pivot Is Your Success Story!


California (Los Angeles surrounding area) event professionals be sure to join us on June 13th at 1010 Wine and Events!

NSBWEP has designed an electrifying panel discussion with 3-phenomenal entrepreneurs who have pivoted successfully in their brands and we are going to discuss how they implemented their transition, when, why, and the professional growth! Pivoting inspires you in a new direction to create your unique brand story.

Your takeaways from this event:

  • Defining what it means to pivot.
  • How to know if you should pivot?
  • How to pivot effectively?
  • Growth potential of pivoting?
  • How to strategize before you pivot.
  • The opportunity to create a place for yourself and your personal brand story.

Networking | Seated Dinner | Wine Tasting

Registration Fee:

  • NSBWEP Members – $70
  • Non-members – $90
  • $10 late registration fee after 5pm SEPT. 25TH
Our Panelists:

Leslie Jones

Leslie Jones was born and raised in Inglewood, CA. At a young age, she loved organizing and hosting parties. After high school, she moved to Phoenix to attend Arizona State University. While attending college, her passion and love for events made her the go-to-girl for planning sorority fundraisers, community and social events. She moved back to Los Angeles two years after graduating from ASU and began interning for a wedding planner. In 2014, Leslie started her own event planning company, Leslie Marie Events. She has now planned over 100 weddings and special events.

Her love for bringing people together led to launching her new business, 1010 Wine and Events with her sister, LeAnn. 1010 Wine is an upscale wine bar located in Inglewood, the city where LeAnn and Leslie grow up and still currently reside. She wanted to create a place for wine lovers like herself and her friends to enjoy good food, good music and good wine without having to leave their neighborhood. 1010 Wine also has the largest selection of black-owned wines in the state of California.

When she is not working, Leslie enjoys traveling with wine tasting as the focus of her travel, volunteering with the Colorectal Cancer Alliance, hanging out with family and enjoying happy hour with her friends.

Aleya Harris

Aleya Harris, CPCE is the founder and owner of Flourish Marketing, an agency dedicated to helping service-based creative entrepreneurs reach their full potential through “done with you” and “done for you” marketing education, strategies, and copywriting solutions that attract more clients. She is a firm believer that business owners should make good money doing what they love, and she uses her position as an industry thought leader to share tangible revenue growth tools.

Aleya has made it her mission to transform small business owners from invisible and overwhelmed to sought-after and confident.  Her decade-plus long career, including being a chef, catering company owner, and Marketing executive for a major foodservice corporation, has provided her with a multi-faceted knowledge base she leverages to create actionable strategies for passionate empire-builders looking to turn their talent into treasure.  Her engaging personality makes learning how to develop lucrative streams of income fun, inspirational, and valuable.

As a professional speaker, she fosters interactive discussion about practical marketing tactics and profit-driven storytelling to motivate her audience to take charge of their financial futures. Her quality presentation skills and expertise in social media marketing, brand storytelling, marketing strategy, and email sales funnels have earned her spots and top rankings on stages across the nation, including The Special Event and Catersource.

A WeddingPro Educator for 2021, Aleya also currently serves as the marketing committee chair for NACE National and is the proud founder and head of the NACE Black Caucus.

More recently, Aleya was honored as the 2020 NACE Emerging Member of the Year, celebrating her commitment and dedication to the organization along with President’s Award for Leadership in Diversity, Equity, and Inclusion for her work with NACE to develop an action plan for Black member support. She has received the Certified Professional in Catering and Events (CPCE) designation to add to her list of accolades, which also includes being a StoryBrand Certified Guide.

Jason Rhee

Jason Rhee, owner of Rheefined Company, believes that being creative and thinking outside the box are just part of what makes a successful event. With more than a decade of experience in customer service, venue management, and full-service wedding and event planning and production, Rhee is committed to providing the best service and hospitality to everyone he works with and meets.

Jason is known for not only creating beautiful events, but also for having the perfect balance of professionalism and a laugh-out-loud personality to keep everyone from the client to staff at ease.

Location: 1010 Wine and Events, 1010 N La Brea Ave, Inglewood, CA 90302
Date: October 2, 2023
Duration: 1 Day