VIRTUAL WEBINAR
Curious if you’re using the best tools your business? Join our class with the team from The Sugar Strategist for an inside look at alternative options and valuable tips. We’ll explore the benefits and limitations of popular platforms and apps like Bakesy, Castiron, Canva, CakeBoss, Bake Diary, and more.
Learning Objectives:
- Understand different eCommerce platforms and the pros and cons of each
- Understand different tools for costing and order management and their pros and cons
- Understand Canva, Photoroom and related tools can help your marketing efforts when used the right way.
- NSBWEP Members – Complimentary
- ILEA Members – Complimentary
- NACE Members – Complimentary
- Non-Members $35.00
- Tickets are non-refundable and non-transferrable to another event.
About Our Speaker:
Monica Archondo
With a love for all things sweet and a passion for entrepreneurship, Monica embarked on an extraordinary journey in the dessert industry starting with new product development for an international manufacturer. Her story is one of determination, creativity, and the joy of building a delectable empire.
It began in the fast-paced realm of the foodservice industry, where she was the innovative mastermind behind creations in the cookies, cakes, and muffins categories. From developing new products to contributing to captivating marketing campaigns, she immersed herself in every aspect of the dessert world. It was then that a pivotal moment changed everything – she was crafting a remarkable chocolate cake for the market and her creativity in the chocolate space was truly ignited….and so it began.
In 2008, driven by her entrepreneurial spirit and support from her family, Monica fearlessly founded Sweet Signatures. Unlike most, she invested in an extensive ecommerce website and began her journey to success. Armed with talent, dedication, and an unwavering commitment to quality, Sweet Signatures quickly soared to six-figure sales. Recognizing the boundless potential of her endeavor, Monica invited her family to join in the next chapter, taking on bigger challenges and risking more than ever. Together, they embarked on an audacious project, constructing an incredible storefront. In 2015, the doors opened to a 3200-square-foot gem – a dream come true! Designed by Monica from front to back, including everything from the light fixtures to the equipment, the storefront boasted a charming café section, a temperature and humidity-controlled room with a customer viewing window, a bakery kitchen, and a vast warehouse complete with offices. The vision had come to life—a haven for dessert enthusiasts and a hub of culinary excellence.
Fueled by her love for business and marketing, Monica crafted a master plan to create something truly extraordinary, with a plan in mind to sell within 10 years. As she witnessed exponential growth in sales year after year, with 19 years in the industry, she and her team made the bold decision to pass the baton, and Sweet Signatures was sold to another family owned and operated team in Oregon.
Undeniably grateful for her devoted tribe, Monica acknowledges the unwavering support that made her journey possible. Driven by a profound desire to empower fellow entrepreneurs, she now embraces a new chapter dedicated to sharing wisdom, guiding others, and assisting in the realization of sweet dreams. The Sugar Strategist was born.
With an ABSOLUTE LOVE for helping others, Monica has found her true calling in helping aspiring entrepreneurs flourish in the dessert industry. Her expertise, combined with a heart brimming with passion, serves as a guiding light for those who dare to dream big, encouraging them to embark on their own extraordinary culinary odyssey.
Louis DiMeglio
Louis is a highly skilled and experienced business professional with a track record of success and serves as an essential collaborator and indispensable support to Monica. In the past, Louis played a pivotal role in the critical deliberations and successful sale of Sweet Signatures. Demonstrating exceptional proficiency in business development, strategic planning, web technologies, and the intricate facets of operations, he proves to be an invaluable asset, offering his adept guidance in areas encompassing contract management, operations, legal affairs, financial intricacies, and beyond.
