When you think of a luxury brand, your brain quickly ponders on some of the must-have qualities of a luxury brand which are Symbolic Value, Exclusivity, Quality, High Price-point, and an elite target market you’re likely to want to rub shoulders with.
When you think of your business as a brand, does your brand have the above unique characteristics? Can you have the coveted title of saying you are a luxury brand?
We are honored to have with us international luxury stationery designer and branding expert, Ceci Johnson of Ceci New York, who is going to lead us in a conversation on how to brand your business to attract a luxury market.
- How luxury brands engage with their customers
- How to attract your ideal luxury client
- Identify the key principles and success factors of a luxury brand
- How a luxury brand creates value
- What makes a luxury brand unique
- Effective brand strategies to implement in your business
NSBWEP Members – Complimentary | Non-Members $25.00