Branding Your Business to Align with a Luxury Market

Business Branding with International Designer, Ceci Johnson

Branding Your Business to Align with a Luxury Market




When you think of a luxury brand, your brain quickly ponders on some of the must-have qualities of a luxury brand which are Symbolic Value, Exclusivity, Quality, High Price-point, and an elite target market you’re likely to want to rub shoulders with.

When you think of your business as a brand, does your brand have the above unique characteristics? Can you have the coveted title of saying you are a luxury brand?

We are honored to have with us international luxury stationery designer and branding expert, Ceci Johnson of Ceci New York, who is going to lead us in a conversation on how to brand your business to attract a luxury market.

Learning Objectives:

  • How luxury brands engage with their customers
  • How to attract your ideal luxury client
  • Identify the key principles and success factors of a luxury brand
  • How a luxury brand creates value
  • What makes a luxury brand unique
  • Effective brand strategies to implement in your business

NSBWEP Members – Complimentary | Non-Members $25.00

Location: Zoom Webinar
Date: May 17, 2023
Duration: 1 Day